Recently, the United States a middle and low market business downturn, a new brand store near the store has attracted people’s attention. People no longer pay attention to the small and inexpensive brand goods, but to talk about the name of the.
This can be anxious that bad shopping sales manager Jim, he wanted to many ways, to engage in promotions, but palliatives, provide small goods door-to-door service, or not what effect. Boss issued dead order, we must try every means to improve sales, Jim no way, high paying Murphy, recruit can revive a shopping mall sales personnel.
A 22 year old college student, out of a move, and easily captured the hearts of Jim. Shopping malls began to launch a special event – the president’s watch in the end how much money? Posters exist everywhere, and reward. Curiosity and the desire for the first prize of the psychological beginning to play a role, people have studied Obama’s watch, a variety of answers to the store’s announcement appeared in the bar.
In the end, a full-time housewife got a bonus, she used pictures to prove that four years ago, Obama has been wearing a watch, only $350, Obama’s first presidential decree is signed with this watch. People envy, but also by a psychological shock, the president’s watch is not very valuable.
Then, the 22 year old boy, and a collection of the first lady, follow suit, clothes worth and answer. A reporter received the award, he found the first lady Michel in a television interview, wearing a piece of $34.99 worth of clothes.
At this time, to not only gain a bonus to the reporter, sales manager Jim is happy joy, the mall business began to slowly pick up the. After these two activities, the awareness of consumers has changed, the most expensive is not necessarily the best.
Thanks to this wonderful sales strategy, which stores make the dead come back to life. The shop has been a continuation of such activities. Later, it was discovered that former President George W. Bush always wear a watch value only $50, pearl necklace worn on the neck of the former first lady Laura, unexpectedly is worth $10 stall goods.
Later, the 22 year old university to generate the mall’s branch manager, he used this marketing campaign to deliver a concept to the world – the use of material reflects their own value, is the most inexpensive form of expression.
